Privacy Policy

This Privacy Policy explains how The Pet Turf Pipeline ("we," "us," or "our") collects, uses, protects, and discloses personal information when you visit our website (petturfpipeline.com), communicate with us via text message or email, or engage our B2B pipeline services.

1. Information We Collect

We collect information you provide directly to us through forms, text messages, phone calls, or emails:

• Contact Information: Name, phone number, business email address, and service territory/city.
• Business & Crew Capacity: Company name, installation volume, current crew capacity, baseline square-foot rates, and minimum project size requirements.
• Communications: The content of SMS text messages and emails sent to our inquiry numbers or representatives.

2. Automatic Data Collection & Analytics

When you browse our website, our servers and third-party advertising partners may collect technical details including your IP address, browser type, device information, operating system, and pages viewed.

We use industry-standard tracking technologies including the Meta Pixel (Facebook/Instagram) and analytical cookies to measure advertising conversion rates, optimize marketing campaigns, and ensure our website functions correctly.

3. How We Use Your Information

We use your information solely for legitimate business purposes:

• To verify service territory exclusivity and ensure only one turf installer is onboarded per primary market.
• To communicate with you via text message or email regarding your inquiry and onboarding setup.
• To build, launch, and manage custom educational advertising campaigns under your business brand.
• To connect homeowner lead inquiries and booked calendar appointments directly to you.
• To maintain site security and comply with applicable state and federal laws.

4. Data Sharing & Third-Party Vendors

We do not sell, rent, or trade your personal information to third parties.

We may share your information only with trusted service providers who perform services on our behalf (such as cloud hosting providers, calendar scheduling platforms, CRM systems, and telecommunications providers). All such providers are bound by confidentiality agreements.

5. SMS & Communications Disclosure

By voluntarily initiating a text message to our team, you consent to receive direct text communications regarding territory availability and partnership details. Message and data rates may apply depending on your carrier plan. You may opt out of SMS communications at any time by replying STOP.

6. Your Privacy Rights (US & CCPA Compliance)

In accordance with applicable United States privacy laws (including the California Consumer Privacy Act):

• You have the right to request what personal information we have collected about you.
• You have the right to request that we correct or delete your personal information.
• You have the right not to receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please email us directly at alex@petturfpipeline.com.

7. Data Security & Retention

We implement reasonable technical and organizational safeguards to protect your personal information against unauthorized access, loss, or alteration. We retain your information only as long as necessary to fulfill the operational purposes described in this policy.

8. Third-Party Links & Disclaimers

Our website may contain links to external websites or software integrations. We are not responsible for the privacy practices of third-party platforms. Please consult their respective privacy policies.