ONE INSTALLER PER CITY. See if your market is available.
For Artificial Turf Installers

Stop Watching $15K Jobs Go To A $6 Bid.

Our 6-Question Yard Audit gets you booked estimates with homeowners who have seen what the $6 bid skips, and are ready to pay for real base prep and drainage.

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‹ Back Event Details Edit
Pet Turf Estimate
Thursday, July 16, 2026 · 9:00 AM - 10:00 AM
Pet Turf Estimate
9:00 AM - 10:00 AM
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Project 1,200 sq ft backyard install
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Pets 2 Golden Retrievers
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Budget $12,000 - $15,000
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Notes Needs high-drainage pet turf. Sick of the mud & urine odor.
Pre-qualified in-home estimate visualization.
The Reality Of Cold Leads

How Most Estimates Go Down.

You build 15-year quality yards. But on most estimates, you run straight into this:

01

“How Much Per Sq Ft?”

Homeowner notification: Looking for your best price.

Two minutes on the phone and they demand a bottom-dollar quote.

It’s an immediate race to the bottom where quality doesn’t even matter.

02

They Think You’re Ripping Them Off

Homeowner text: Another contractor quoted $4,500 with no excavation. Why is your quote double?

Homeowners hear a cheap bid and think it’s a steal, not a disaster waiting to happen.

When you quote real base prep and quality turf, they think you’re overcharging.

03

Defending Your Price

Detailed turf installation estimate breakdown with sample swatch and pen

You’re stuck on defense at the kitchen table, explaining base prep to someone who just sees a salesman with commission breath.

The Root Cause

Why Quality Installs Get Compared To Lowball Bids.

Homeowners aren’t trying to cut corners. They just don’t know how to tell the difference between a yard that lasts 15 years and one that rots in two:

Buyers Are Blind

Most of them think they’re just buying a green carpet, with zero clue that 80% of the job is base prep and drainage.

Everyone Promises “Quality”

Without knowing what it takes to do the job right and what happens if you don’t, a cheap “quality” bid feels like a deal, not a red flag.

By The Estimate, It's Already Too Late

Once your price is on the table, warning them about lowball bids just lands like a self-serving sales pitch.

Google Search artificial turf installers near me generic ads
The Pet Turf Pipeline

The 6-Question Yard Audit
That Wins You The Comparison.

Before you ever talk to them, our audit shows what a proper install requires for their specific yard and proves where cheap bids fail. It gives a realistic price range, so only homeowners ready to pay for quality book straight onto your calendar.

01 How We Attract

We Catch Homeowners Before They Make A $10,000 Mistake.

Our ads target homeowners planning a turf project, warning them about critical details they don't know that can ruin an install.

They take a quick quiz to see what a proper install takes for their specific yard, and where cheap bids fail.

Facebook Ad: Ruined yard creative
Quiz Question: Interactive diagnostic
02 How We Educate

They See What Cheap Bids Skip Before You Ever Show Up.

The report breaks down what a proper install actually involves versus the shortcuts lowballers take to hit a cheap price. Then, it explains how those shortcuts will bite them based on their quiz answers. By the end, a cheap bid feels like a red flag instead of a deal.

Base excavation: 4 inch compacted base vs loose dirt
Finished stability: Day 1 finish vs long term
Settling & drainage failure comparison
Custom Yard Risk & Specification Report
03 Realistic Pricing

They Want To Pay For Quality Before They Ever Book.

The report does the math on the cost per year of use, showing that cheap bids actually cost three times more over time.

It recommends the right price range for their yard and gives them an estimated project total before they ever book an estimate.

STAGE 03 · ESTIMATE ENGINE
Transparent pricing range and financing breakdown
04 What Happens to the Lead

Pre-Qualified Estimates Drop Straight Onto Your Calendar.

No leads lost in an inbox or forgotten on a notepad. Homeowners ready for an estimate pick a time on your calendar, and anyone who hesitates gets automatic follow-ups with their yard specs until they schedule.

CRM Notification
⚡ Route 1 · Direct Calendar Lock

Pre-Qualified Estimates Drop Straight Onto Your Calendar

When a serious homeowner finishes the report, they pick a confirmed time slot on your schedule.

You show up knowing their square footage, ground conditions, and pre-accepted budget range. They already know what quality costs and are ready to talk details.

Automated SMS sequence
🔄 Route 2 · Automated Follow-Up

Automatic Follow-Up For Anyone Who Doesn't Book Right Away

If a homeowner leaves without booking, automatic texts and emails go out under your brand.

They receive messages referencing their actual yard specs and why cutting corners fails, bringing them back to your calendar when they are ready to move forward.

✓
Homeowner understands the job Base prep · drainage · turf · real cost
Before you ever show up
→
You walk in as the specialist Not another contractor fighting on price
The Transformation

Same Turf Business. Completely Different Conversation.

The Old Commodity Model
× Homeowner shows up with a $6 quote and wants to know why yours is double
× You spend 45 minutes explaining base prep instead of closing
× "Let me get a couple more quotes"... then radio silence
× Shared leads sold to 3 other installers who all call within 5 minutes
× Driving 40 minutes to quote a balcony that was never a real project
× Every competitor runs the same "quality turf, free estimate" ad as you
With The Educational Campaign
✓ Homeowner already knows what gets cut when the price drops
✓ You walk in to measure and confirm, not to educate and defend
✓ They booked because the report showed them what their yard actually needs
✓ 100% exclusive leads under your brand. No one else gets them.
✓ Yard details, budget, and situation in your calendar before you drive out
✓ Unclosed leads get followed up until they book, without you lifting a finger
What's Included

Everything Between The Ad And The Estimate.

The goal isn't to hand you another spreadsheet full of names. It's to move pre-qualified homeowners straight onto your calendar.

Ads that educate, not just generate clicks We run ads under your name that make homeowners stop and think about what actually goes into a turf install. Not "free estimate." Not "top quality turf." Ads that get them to go through an educational report before they ever call you.
They learn what goes wrong before they talk to you The report shows them what happens when a crew skips base prep, cheapens the drainage, or underfills the turf. Side-by-side, with real examples. By the end they understand why your price is what it is, without you saying a word.
You get their info before they see anything Name, phone, email. Collected before the report even loads. Every person who goes through it is a lead whether they book or not.
They book on your calendar with their yard details At the end of the report they pick a time slot. You see what they told us: yard size, surface, drainage situation, budget. You know what you're walking into before you ever drive out.
We chase the ones who don't book Automated emails and texts go out until they book, buy, or unsubscribe. You don't make a single follow-up call.
One installer per territory. Period. We will never run campaigns for another installer in your area. Your leads and your territory are 100% yours.
You see exactly where every lead came from Every lead is tracked from the ad they clicked to the report they went through to the estimate they booked. No guessing. No "trust us it's working." You see the exact numbers directly in your dashboard.
Requirements

Who This System Is Built For.

✓ This is for you if...

✓ You're an established artificial turf installer with experienced installation crews.
✓ You have available capacity for 2 to 6+ additional full-backyard projects per month.
✓ You maintain high standards: proper base prep, quality infill, clean seams.
✓ You can set aside 10-15 minutes once a day (morning or end of day) to call and confirm booked appointments on your calendar.
✓ You can get out to measure and quote the yard in person within the same week.
✓ Your city or primary service territory is currently unclaimed.

× Probably not for you if...

× You're a one-man handyman looking for odd-job patch repairs.
× You compete on lowest price per square foot on shared lead boards.
× You expect an AI bot to close a $15,000 turf project without you ever speaking to the homeowner.
× You treat advertising like a vending machine and expect a flooded schedule overnight without putting in real ad spend.
× You let booked estimates sit for days without confirming or take weeks to show up.
× Your market is already locked by an exclusive partner.
The Test Run

3 Booked Estimates Before You Pay Us A Dime.

No retainers. No upfront agency fees. We let the numbers prove themselves in your market first.

★ The Test Run
Only 1 Partner Per Market
$1,000
Direct ad spend on your own Meta account · $0 Agency fee
✓ We build & launch everything under your brand
✓ Target: 3 pre-qualified booked estimates
✓ You own the ad account and 100% of the lead data
✓ After the 3 estimates: lock your city ($997/mo) or exit with $0 owed
Check If My City Is Available →
No 45-minute sales calls. Just a quick text to check territory availability.
💡 The Unit Economics: An average backyard install runs $10,000 to $15,000. Close just 1 out of the 3 test estimates and the entire trial is paid for multiple times over before you pick up the phone again.
How To Start

No 45-Minute Sales Calls. Just A Quick Text.

1

Check Your City Over Text

Shoot us a text with your city. We'll check if your territory is open and see if we're a good fit to work together. If it makes sense, we move forward. If not, we'll tell you straight up.

2

Dial In Your Campaign

We plug in your real square-foot rates, your minimum yard size, and your logo so every homeowner sees your brand and your pricing before they ever book.

3

Launch

We turn on your local campaigns. Homeowners go through the educational report, learn what a quality install actually involves, and book directly on your calendar.

See If My City Is Available →
Questions

Frequently Asked Questions

Shared platforms sell the exact same homeowner to 4 to 5 different contractors at the same instant, triggering an immediate race to the bottom on price. Our campaigns are custom-branded to your business. Homeowners go through an educational report that explains proper installation and weeds out bargain-hunters before they book. When they show up on your calendar, they are 100% exclusive to you.
The report breaks down what a proper installation requires based on their specific yard specs (drainage, ground conditions, pet usage). It visually shows what happens when cheap crews cut corners on 1" loose dirt vs a proper 4" compacted base, and it calculates the real cost per year of use. By the time they finish, cheap bids feel like a massive red flag instead of a discount.
No. You do not need to race to call leads in 30 seconds. These aren't cold leads racing against 3 other installers. They booked a specific time slot on your calendar. You set aside 10-15 minutes once a day (morning or end of day) to call upcoming appointments, say hello, confirm the time slot, and show up to measure. You're confirming, not chasing.
Automated follow-up handles it. If a homeowner doesn't book right away or hesitates after your quote, automated emails and text messages go out under your brand referencing their yard specs and why cutting corners fails. Messages go out until they book, buy, or unsubscribe, without you making a single awkward follow-up call.
We partner with strictly 1 installer per service area. We will never run campaigns for another installer in your territory. Your leads, your brand, and your market are 100% protected. Period.
You put $1,000 on your own Meta ad account. We build and run the entire pipeline under your brand with $0 setup and $0 agency fees. We drive 3 pre-qualified booked estimates straight to your calendar. Once you walk the yards, you decide if you want to keep your territory locked for $997/month or walk away owing us $0.
The Pet Turf Pipeline

Stop Defending Your Price At The Kitchen Table.

★ 3 Booked Estimates Before You Pay Us A Dime · 1 Exclusive Installer Per Market · $0 Agency Setup Fee

See If My City Is Available →
One exclusive installer per territory.
See If My City Is Available →